Closing the Loop on Digital Accessibility

Nigerian startup Adaptive Atelier is addressing a critical gap in digital accessibility by providing businesses with comprehensive infrastructure to identify, fix, and validate inclusive designs. Founded in 2024 by Toyosi Badejo-Okusanya, the company operates across Lagos and London, offering three interconnected products:

  • AdaptiveTest: An AI-powered scanner that analyzes websites against WCAG accessibility standards
  • AdaptiveWiz: An API with Shopify and WordPress integrations enabling personalized user experiences
  • AdaptiveAlly: A marketplace connecting businesses with vetted disabled professionals for real-world testing

“Most businesses already recognize the importance of accessibility but lack a clear path to implementation,” explains Badejo-Okusanya. “We bridge this gap by offering an end-to-end solution that combines automated detection, technical remediation, and human validation.”

The existing market is fragmented between basic scanners, complex consultancies, and generic user testing platforms. Adaptive Atelier differentiates itself by integrating these approaches into a single workflow:

  1. Identify issues with AI-powered scanning (AdaptiveTest)
  2. Remediate through technical integrations (AdaptiveWiz)
  3. Validate with real disabled users (AdaptiveAlly)

Growing Momentum

The startup has built a community of over 13,000 professionals and advocates, ensuring a ready supply for its marketplace. With increasing regulatory pressure and customer demand for accessible digital experiences, Adaptive Atelier is seeing traction across sectors like retail, government, and entertainment.

Early customers include L’Oréal, SignHealth, Channel 4, and Phonak—organizations recognizing accessibility as both an ethical imperative and competitive advantage. The company generates revenue through subscriptions, audits, and marketplace commissions, with a natural progression from initial engagement to long-term partnerships.

Adaptive Atelier recently secured placement in the Synergies Work Igniting Ideas Business Accelerator and is currently raising $250,000 to expand its team and reach.