Transforming Retail Operations in Nigeria
Nigerian startup SalesUnbox is rapidly digitizing medium-scale retail businesses with its suite of software solutions. Founded in 2024 by Mayowa Oladunjoye, Peace Oladunjoye, and Ayodeji Adelowo, the company offers a comprehensive platform for managing various aspects of retail operations.
Key Products Driving Retail Transformation:
- Unbox Commerce: Enables businesses to create online ordering websites in minutes with integrated payment processing.
- Unbox Inventory: Streamlines inventory management for supermarkets, pharmacies, and bookstores across multiple locations.
- Unbox Accounting: Provides a complete accounting solution tailored for retail businesses.
- Unbox CRM: Helps build customer relationships through marketing automation and chatbot integration on various platforms.
From Startup to Growing Ecosystem
Self-funded since its inception, SalesUnbox has already onboarded over 5,000 businesses. The company recently pivoted from a focus on simple e-commerce to offering an entire software ecosystem for retail, unlocking significant growth potential.
“We’ve seen incredible traction since our pivot,” said Oladunjoye. “Even legacy businesses that previously operated manually for decades are now using our solution to consolidate data across multiple branches.”
The platform has proven particularly valuable for retailers with complex operations, helping them aggregate data from as many as 23 locations into a single system.
Future Vision: Expanding Across Africa
While currently focused on the Nigerian market, SalesUnbox plans to expand its reach across Africa, targeting countries like Kenya and Ghana. With its comprehensive suite of tools and rapid growth trajectory, the company is poised to become a leading digital transformation partner for retailers in emerging markets.