FNB Connect CEO on Transforming Mobile Devices into Essential Services

In a remarkable journey that mirrors the convergence of industries, Sashin Sookroo leads FNB Connect, transforming how millions access banking, connectivity, and essential digital services. Growing up in Empangeni, South Africa, Sookroo initially planned to become an engineer but ultimately found his calling at First National Bank (FNB).

Today, FNB Connect generates R28.6 billion ($1.8 billion USD) in customer value annually—a testament to the business’s evolution from a peripheral banking service into a digital platform driving economic empowerment.

From Banking to Broadband: A Strategic Convergence

Sookroo observes that connectivity has become as essential as financial services, with mobile devices serving as primary access points for both. By integrating these functions within the FNB app, customers enjoy a seamless experience—accessing banking, purchasing data bundles, earning rewards, and utilizing them across various digital solutions.

This approach aligns with a broader trend where consumers increasingly expect integrated digital experiences rather than siloed services.

Digital Inclusion as Economic Imperative

The growth of FNB Connect extends beyond financial metrics; it represents expanding digital inclusion—ensuring that underserved communities gain access to essential tools for economic participation. With 3 million transacting customers and 1.02 million active SIMs, the business is reaching populations who may lack traditional banking infrastructure.

Sookroo emphasizes that connectivity isn’t merely about entertainment or social media; it’s about enabling work, education, entrepreneurship, and access to vital information—effectively turning a cellphone into a digital launchpad for opportunity.

The Future of Integrated Digital Services

As FNB Connect continues to evolve, Sookroo envisions further integration with other essential services—potentially including healthcare, insurance, and government programs—all accessible through a single mobile interface. This aligns with the broader industry trend toward digital platforms that serve as comprehensive hubs for consumers’ daily needs.

With its focus on customer value rather than technological novelty, FNB Connect exemplifies how digital innovation can drive both business success and social impact.