Addressing a Massive Gap in Workforce Technology

A South African startup is tackling the underserved market of deskless workers with its WhatsApp-based platform. Jem HR recently closed an $8.4 million Series A funding round, led by Quona Capital and including investments from University Technology Fund, E4E, Next176/FutureGrowth, and angel investors like former Old Mutual CEO Iain Williamson.

The company’s initial focus was on earned wage access, addressing how payday lenders were profiting from employed individuals needing short-term cash. By allowing workers to draw wages early via WhatsApp—with funds arriving within 90 minutes—Jem offered a more affordable solution than traditional methods.

Expanding Beyond Wage Access

Today, Jem’s platform encompasses various workforce management functions:

  • Payslips and onboarding
  • Time and attendance tracking with GPS verification
  • Leave management
  • Workforce communication
  • Credit score integration
  • Employee assistance programs

Major clients now include Servest, Bidvest, McDonald’s, KFC, Seattle Coffee, and Bootleggers.

Metrics That Attracted Investors

Quona Capital cited several key figures that influenced their decision:

  • Over 250,000 employees served across 200+ companies
  • Recurring revenue growth exceeding 100% year-over-year
  • Approximately 120% net revenue retention (meaning existing customers spend more over time)

According to Johan Bosini, Venture Partner at Quona Capital, this demonstrates that Jem is becoming essential operational infrastructure rather than just a standalone financial product.

The WhatsApp Advantage

Jem’s decision to build on WhatsApp—rather than a native app—was strategic. In South Africa, WhatsApp has exceptionally high penetration among working-age adults, particularly in sectors with many deskless employees.

This approach offers several benefits:

  • Universal access without requiring downloads or data usage
  • Familiar interface that workers already use daily
  • Real-time communication and updates via a trusted channel

Looking Ahead

With this new funding, Jem plans to expand across Africa and continue developing its platform. The company’s CTO noted they are working on secure connections to allow employers to access data and manage tasks directly from AI tools they already use.

Jem’s success highlights the potential of mobile-first solutions to address critical needs in emerging markets, particularly for underserved workforces.