Midddleman’s Approach to Cross-Border Commerce
Omolara Sanni, Co-founder and COO of Midddleman, is helping transform international trade in Africa through technology. The platform addresses key challenges faced by businesses importing from China, including fragmented sourcing, payment issues, and complex logistics.
Simplifying Global Procurement
Midddleman offers a comprehensive solution with AI-powered product sourcing, secure payments, verified procurement processes, and end-to-end shipping management. This approach aims to make global trade more accessible for African entrepreneurs who often struggle with these complexities.
Omolara Sanni’s Perspective
With over six years of experience in fintech and social commerce product marketing, Sanni focuses on ensuring Midddleman solves real customer pain points. As a non-technical founder, she is particularly passionate about helping others bridge the gap between ideas and execution.
Key Insights from Sanni:
- Morning routine: Prioritizes reflection before diving into operational work
- Essential tools: Relies on WhatsApp for communication (despite industry trends toward Slack) and ChatGPT for content creation
- Wish list: A career guidance platform that shows users what a typical day in different jobs would be like
- Inspiration sources: Sleep, consuming diverse content, and looking to role models like Linda Ikechukwu
Sanni’s work extends beyond Midddleman through the African Product Marketing Pioneers community, where she mentors fellow product professionals across the continent.