Affordable Legal Guidance Now Available Via Mobile Airtime in South Africa
My AI Lawyer, an AI-powered legal advice platform enabled by ViaMedia, is expanding access to justice for millions of South Africans through a unique airtime payment option. Cell C subscribers can now access immediate legal guidance from My AI Lawyer for just R5 per day—a cost deducted directly from their mobile airtime balance.
This innovative approach addresses a significant barrier to legal services in the country: limited access to debit or credit cards. According to the platform, this makes affordable legal support available to individuals who might otherwise be excluded.
The rollout follows substantial growth in My AI Lawyer usage, indicating strong demand for accessible legal assistance in South Africa. Since its launch, the platform has generated over 119,000 impressions and helped more than 30,000 users with approximately 9,200 AI-powered advice sessions.
Key Features of My AI Lawyer:
- Provides immediate guidance on everyday legal matters like workplace disputes, consumer rights, family law, landlord/tenant issues, contracts, and debt
- Available 24/7 via WhatsApp for fast and convenient support
- Secure online dashboard to track legal history, access documents, and continue conversations across devices
- Option to connect with human legal professionals when more complex assistance is needed
“Access to justice should not be limited by payment methods or income level,” says Darren Cohen, Head of Distribution & Marketing at My AI Lawyer. “By enabling airtime payments, we’re making practical legal guidance accessible to millions who previously couldn’t afford it.”
The service leverages ViaMedia’s expertise in mobile content and carrier billing—demonstrating how technology can create meaningful social impact while expanding digital inclusion across South Africa.