E-commerce giant Jumia is reportedly planning another round of job cuts as part of its ongoing restructuring initiatives. This follows a series of workforce reductions over the past year, signaling a continued period of adjustment for the company.
The latest move comes as Jumia seeks to streamline operations and focus on core markets where it sees the greatest potential for growth. The specific number of positions affected remains unclear, but sources indicate that several departments will be impacted.
Jumia has been undergoing significant changes since appointing a new CEO in 2023, with a strategic shift towards profitability rather than rapid expansion. This includes exiting certain markets and reducing costs across the organization.
The company’s focus now appears to be on strengthening its position in key African markets while exploring new revenue streams such as quick commerce and fintech solutions.